How to Shift Priorities

How do you manage your resources against unlimited opportunities?

Fast Value: There is one thing you can do with your team to make it grow faster than anything else. Put all your resources toward that one thing. Do that and your business will grow and you’ll be able to reallocate those resources to the next thing.

I attribute a large amount of the success we’ve had so far to my ability to stay focused.

It is much easier to get focused than it is to stay focused.

Focus isn’t an on or off switch. It’s not you are or you’re not focused… it’s how focused you are.

Right now, I’m calling in my leadership team to re-evaluate our goals & priorities for the year. Something has been itching in the back of my mind… telling me that we’re pulling in too many different directions.

I asked myself the question…

“If we could only do ONE thing this year, what would make the biggest impact on the business?”

Once I answered that question, I asked a follow up…

“How much of our resources are being put into that one thing?”

Not nearly enough.

It’s a goal for the year. It’s important. We talk about it every week. But it isn’t the most important thing we’re doing. It’s not even where most of our focus is.

I know better than that.

So today, I called my leadership team in so we can re-focus.

This is the job of the leader. To make sure that your resources are being used in the best way possible.

Your resources are…

  • Your personal time
  • Your business capital
  • Your employees’ time
  • Everyone’s attention

I’m sharing this because I’ve made the mistake in the past of letting things sit far too long. We just did business planning for the year 60 days ago. Has anything changed since then?

No. But when we set our goals, we set too many. We were not clear on what order we were going to do the goals.

Here are the tactical shifts were making to our business planning so this doesn’t happen again.

  1. List the current constraint clear for everyone to see (only change it when it’s solved)
  2. Setting goals in order of importance (don’t move on to #2 until you do #1)

I figured sharing this as we’re going through it is more valuable than talking about it after the fact.

So question for you… Do you need to adjust your priorities?

If yes, do it now.