When it feels easy, go all in.

When it feels hard, slow down.

Fast Value: Print out your credit card statement and start cutting. Talking to a lot of team leaders across the nation, the general sense is that the market is slowing down. Or at least, there is more fear in the market in general. Get ahead of it and cut some expenses.

I've been in two different rooms at two different points where the leader has said to cut expenses by 20%.

At the time, I didn't know why they felt the need to share that. One was spot on with the timing, and the other was about a year early.

Both times, I pulled out my credit card statement and cut anything I felt wasn't crucial to the business.

I'm sharing that same advice with you right now.

Not because I think the world is going to end...

But every time I go through this, I find a way to save money. I've done this twice, where I'm able to find a really meaningful amount of nonsense to cut out of the budget. ALL of this savings goes straight to the bottom line.

If you have an admin team that manages expenses, ask them to find 20% of your expenses to cut. They probably won't be able to, but it will make them look harder.

If that is you, ask yourself what you'd have to cut.

To be clear, I do think we're heading into an early winter. I think leaders should be hoarding cash right now as if we're about to have 8 Decembers in a row.

Act accordingly.

Get your agents' productivity up.

Get your database active.

If you have a profitable lead source, spend more on it. A ton of agents and leaders are currently pulling back on their marketing budgets. This is your opportunity to not only gain market share, but to grow in a big way.

And most of all...

... recruit more agents to your team. Other teams are going to fall apart, and yours is going to rise even higher.