You are your best coach.
You already know what you need to do to grow your business.
Here is your permission to make more money.
Fast Value: Knowing where you’re going is the first step to running a successful business. The second step is taking the first step in that direction.
Here is a term that I’ve found very helpful with vision, “Directionally Correct”.
Once you know where you want to go, how to get there isn’t rocket science. Especially in our business… Someone else is already there. You can follow in their footsteps.
You won’t know every step from A to Z.
But you don’t need to.
You only need to know how to get from A to B.
C will look much more clear from B than it does from A.
All this means is to take one step at a time and make sure you’re always staying “directionally correct”.
There is no perfect path to building your business how you want it.
Here is where this really clicked for me…
I KNEW my financial model was broken for 2 years before I did anything about it. Once I decided to change it, my business transformed over the last 18 months.
When I say transformed, I mean we added over $2m in revenue and turned it from losing money to profitable.
I didn’t need to learn anything new.
I just did what I knew I needed to do. Some of the decisions I had to make were hard. There was a lot of fear around what could happen…
Here is the reality.
Staying where we were was WAY scarier than the possible outcomes.
Pro-Tip: Have the hard conversations. Make the hard choices. Don’t drag them out. After you take the first step, the fear goes away fast.
Short, sweet, and to the point today.