I invested tens of thousands of dollars into Acquisition.com‘s workshops again…
Here was my favorite quote of the trip
“Violence is the answer.”
Fast Value: Your ignorance is what is keeping you from growing faster. Meaning the things you don’t know that you don’t know are holding you back. Anytime I’ve spent good money to learn from someone ahead of me, I have a lightbulb moment. Learn and implement. The faster you do that, the more you’ll grow. Or at least it has worked for me….
There is one thing that always used to bother me about paying for coaching/consulting and doesn’t anymore…
When they tell you to do something simple.
I used to think… “Well, I already knew that” or “That seems too simple to work.”
Feeling like I was throwing money away to “learn” things I already knew.
But it doesn’t bother me anymore, it actually gets me excited. Coming back from this last trip, I felt relieved. that we didn’t need to completely unfuck our business.
Let me give a bit of a backstory… About a year ago, I saw an ad on IG from Leila Hormozi about their new “workshops” that they were doing. $5k per person.
I’ve never clicked and pulled out my credit card faster.
The first workshop was by them (acquisition.com) teaching their business principles. Basically breaking down how they grow businesses and make truckloads of money.
Pro-Tip: They have already posted everything they share at their workshops on YouTube. They put it together all in one 2-day event so you can easily digest it. Highly recommend.
At the end, they offered an upsell to come back and get specific advice on how to grow our business. As in they would tell you what they would do if they invested in or bought my business.
Again, I pulled out the Amex and bought in.
Fast forward about a year, that brings us to today. I got back last week and took the weekend, and here I am writing out our lessons from this trip.
Can you guess what they told us to do?
If you’ve been following any of my stuff, you already know.
More of what was already working.
Was I pissed that they told us to do what we already knew?
NO.
I was relieved. We’re on the right track. We’re doing the right things. We got very tactical help on a few things that we needed to adjust.
We know that once we crush what our constraint (or focus) is right now, we’ll explode the business. Then we will find the next constraint (problem) to deal with.
That is business.
It’s less about “growing the business” and more about “solving problems”.
So… what were my main takeaways?
Business is not rocket science. You already know what you need to do. You need to stop getting distracted and do it.
The quote from the beginning… “Violence is the answer” is not what you might have thought originally.
The context is that once you know what you need to do to grow the business, you attack it. Don’t do anything else until you’ve solved that constraint. It might take a week. It might take a month. It might take a quarter.
Hell… it might take a year.
One thing they said that really stuck with me…
This was from Alex talking to a business owner doing like $2m in revenue per year…
“Would you trade a years’ worth of profits ($400k) to fix the problem and 5x the business?”
AKA – would you invest $400k to make $2m in a year?
That is a 500% return. If you got that in the stock return, you’d be the best investor of all time.
So why don’t you do it in your business right now?
IMO – most business owners are not willing to sacrifice their lifestyle for a quarter to change their life.
Maybe you need to invest more money.
Maybe you need to invest more time.
Maybe you need to invest in a skill.
Whatever it is, I hope you choose to grow your business.