You have a bit of downtime in the last few weeks of the year. Here is a great way to spend it…
Fast Value: Your 2025 business plan should include you doing more of what worked in 2024. Growing your business can be easier than you think; don’t overcomplicate it.
For two years, my team struggled to grow, and I’ll share why…
In 2020, we did $54m
2021, we did $111m
2022, we did $97.5m
2023, we did $143m
2024, we’ll finish with $180m
2025, we’re projecting $280m
So why is there a stall in growth from 2021 to 2023?
Because we started trying to do a bunch of new things.
If I could go back in time, I would have done what we did in 2023 through now. More of what already works. 2 years of trying new things led to really slow growth and even a down year.
2023 till today, we have doubled, tripled and 10X’d on the things that are already working.
Here is the framework:
More > Better > New
1. More is better than better
2. Better is better than new
3. New is the last option.
I’ll explain a bit more…
Question: Do you already have something that is working well?
IF YES: Can you do more of it?
Of course, you can do more of it. Just do more of it.
IF NO: Do it better.
At a certain point, you won’t be able to do any more of what you’re doing. Then you’ll need to do it better.
or
You might be able to do more of what is working, but it might be more effective to do it better.
Use this framework when you’re planning for your success in 2025.