Action items to make 2025 your best year ever.
Fast Value: Generate, nurture, and convert leads. That is your job as a salesperson. When you can do an activity that does all three of those at the same time, you have true leverage. Documenting yourself doing the work is one of the best ways of doing all three. Show > Tell
If you’re not following Jimmy Mackin, I highly recommend it.
He shared a post of his top tactics to generate and convert leads. I wanted to share them with you and add a few of my favorites.
Tactic One: Send Buyer Letters (100 per week)
If you have a $500 or lower marketing budget, this is a no-brainer.
You likely have a handful of buyers that are ready to go. (Buyer Agreement signed & Pre-approved)
Send an ‘I have a buyer’ letter to each buyer every week, or send a bunch for one person. Mailing like this costs roughly $1 per mailer. Follow your budget.
This adds massive value for your buyer AND generates seller leads. Document you doing the work every week on social to add more value and generate more leads.
Tactic Two: Zillow Market Analysis (ZMA)
This can be via text, email, or direct mail.
Homeowners look at Zillow and their estimates as the end-all-be-all for values. Use that against them.
Reach out to homeowners and SHOW them their Zestimate. Spark a conversation by saying “I have my own thoughts about this value, but I’m curious what you think?”
or
you could go a more direct route and ask, “Would you sell for 10% more than this?
Story time: I know an agent that did this 5 times and sold 4 homes, then stopped doing it. Do you see the problem? Put it on your calendar to do X per week. If you want to make more money than you know what to do with, do 100 per week.
Tactic Three: Deal of the week
Everyone can do this; it’s easy.
You can do this one through social, call, text, and/or email. Just do it.
Pick a home each week that you can tell a quick story about. How can you create urgency for people to act? Maybe there was a huge line at the open house. Maybe it looked better in person than it did in pictures. Give a strong call to action to capture leads.
Tactic Four: Stop scrolling and start engaging
Instead of never-ending scrolling on socials, start engaging with people. Comment, like, share, follow, DM. Use social media how it’s made to be used.
If this sounds overly easy, it’s because it is.
Not everything needs to be about real estate. Assuming you’re doing your job and SHOWING your work on your socials, they’ll be able to see what you do.
Pro-Tip: We don’t always need to remind people that we’re salespeople. Most likely, they already know.
I don’t want to make this email too long, so I’ll share the rest inside our free community.
Go use one of these in your business this week.